Master of Business Administration
The Master of Business Administration degree is offered to qualified
students who seek to serve in a leadership role in business. The
courses in the program concentrate on presentation of techniques
which provide skills in analysis, decision making, and effectiveness
assessment in all areas a business manager deals with on a daily
basis. It consists of 51 credit hours.
Master of Business Administration Degree Program
Objective and Expected Learning Outcome
The Master of Business Administration degree is offered to qualified
students who seek to serve in a leadership role in business. The
courses in the program concentrate on presentation of techniques
which provide skills in analysis, decision making, and effectiveness
assessment in all areas that a business manager deals with on
a daily basis.
The expected learning outcomes are as follows:
(1) A sound foundation in business administration, characterized
by the integration of contemporary theory and practice so that
graduates are well-prepared to assume executive positions in business
and management.
(2) Competent interpersonal skills based on the science of human
resource management.
(3) A solid foundation for continuous personal, intellectual and
professional growth.
Admission Criteria
Prerequisites
Applicants for the AQU Master of Business Administration degree
must have a:
(1) undergraduate degree in business administration or management
from an accredited or approved college or university or the equivalent.
(2) Minimum grade point average of "B" (or 3.0 on a 4.0 scale)
(3) A letter of recommendation verifying that the applicant has
the necessary ability and motivation to complete the program within
the allotted time span.
Degree Requirements
To receive a Master of Business Administration degree at AQU,
students must a) complete 51 semester credits beyond the Bachelor
of Business Administration degree. Specific graduation requirements
for the Master of Business Administration degree are as follows:
(1) Satisfactory completion of 51 academic credits with cumulative
grade point average of 3.0 (on a 4.0 scale or "B") or higher;
(2) Complete all the required core courses;
(3) Meet the requirements of earning 12 credits hour or more at
AQU; and,
(4) Fulfill all the financial obligations to the University. financial
obligations to the University.
The Curriculum for MBA Degree
(All courses are 3 credits)
Core Courses
01: BUS 401 Principles of Management
02: BUS402 Principles of Accounting
03: BUS 405 Principle of Marketing
Electives Courses
(Select four courses)
04: BUS403 Survey of Economics
05: BUS404 Business Mathematics
06: BUS 406 Principles of Financial Management
07: BUS 408 Introduction to Computer Science
08: BUS 409 Marketing on Internet
09: BUS 502 Managerial Accounting
Applied Courses
(Select Two courses)
(Each Course carries 3 credits )
10: BUS 503 Managerial Economics
11: BUS 509 Human Resource Management
12: BUS 605 Marketing Management
13: BUS 608 Quantitative Method
14: BUS 613 Management Information Systems
15: BUS 652 Total Quality Management
16: BUS 653 Organizational Behavior
17: BUS 651 Applied Business Statistics
(Capstone courses)
(Each course carries 4 credits)
Concentration Marketing
BUS 637 Advertising & Sales Promotion
BUS 638 Marketing Research
BUS635 International Marketing
Concentration Finance
BUS 636 International Finance
BUS 640 Investment Analysis
BUS 641 Financial Analysis
Concentration HRM
BUS 620 Human Resource Appraisal & Reward Strategies
BUS 621 Human Relations & Values
BUS 622 International Human Resource Management
Master Thesis (12 Credits)
BUS 650 Master Thesis
Master of Business Administration
Course Descriptions
BUS 401 Principles of Management (3 credits)
Introduction to management analysis, providing conceptual
decision-making activities as they relate to management including
planning, organizing and controlling. Integration of the proven
traditional functional approach to managing with current developments
in the contingency approach, system, theory and behavioral science.
BUS 402 Principles of Accounting (3 credits)
This course covers an overview of the accounting environment
with a focus on accounting and its use in business decisions,
recording business transactions, adjusting accounts and preparing
of statements, working sheet, closing entries and classified balance
sheet, and merchandising transactions. Also covered are: introduction
to inventories and classified income statement; accounting systems
and special journals; control of cash receivables and payables;
measuring and reporting inventories, e.g., property, plant and
equipment, plant asset and disposals; and payroll accounting.
Also covers applications of the accounting data from managerial
decision-making and control.
BUS 403 Survey of Economics (3 credits)
An introductory course in economics. Discuses both micro and macroeconomics.
In addition to the traditional economic theories, this course
will also cover recent theoretical development in the theory of
the firm, and information economics in relation to the decision-making
process.
BUS 404 Business Mathematics (3 credits)
Focuses on lessening math anxiety with rules and procedures
and assignments that end each section with self-checks. Uses real-world
cases to stress the importance of a working knowledge of math
in a business career.
BUS 405 Principles of Marketing (3 credits)
Examines modern marketing: the market, product and price
system; distribution structure; marketing research; planning and
evaluation of marketing effort.
BUS 406 Principles of Financial Management (3 credits)
An introduction to financial management. Topics covered will include
time value of money, risk and value, capital budgeting, capital
structure of the firm, asset management, and various forms of
financing.
BUS 408 Introduction to Computer Science (3 credits)
An understanding and appreciation of computers in modern management.
Covers basic concepts of computer operations, computer usage in
the organizational environment, and analysis and design of information
systems.
BUS 409 Marketing on Internet.
This course will offer an opportunity to explore the impact of
information technology on the practice of marketing. Although
marketing on the Internet will be the main focus, the course will
investigate technology issues that go beyond it. Students will
learn the dimensions of the Internet, its capabilities and limitations,
the basics of the communications technology that drive the Internet.
Equipped with the foundation knowledge, the class will look at
marketing in this new framework and utilize their knowledge of
marketing and the communications technology to practice marketing
on the Internet. At the end of this semester you will have obtained
a valuable skill, creating Web sites, and a context for that skill,
marketing. You will find this combination quite helpful when having
job interviews.
BUS 502 Managerial Accounting (3 credits) This course covers
various aspects of corporate accounting at a more advanced level.
Both theory of accounting and practical accounting techniques
are stressed. Among the special subjects covered in the course
are invention valuation procedures and problems including accounting
for appraisals and plant re-evaluations, and financial statement
analysis.
BUS 503 Managerial Economics (3 credits)
Applies economic theory to the decision-making problems faced
by managers with a new emphasis on managerial efficiency.
BUS 509 Human Resource Management (3 credits)
This course offers a broad, comprehensive review of human
resources management from the perspective of the manager/ supervisor
as contrasted with the practicing specialist. Covered are manpower
planning, recruiting, selection, training and development, wage
and salary administration, employee benefits, performance appraisal,
assessment of potential, promotion, demotion and severance, attitude
surveying, employee health and safety, union-management relationships
and organization development. Attention is called to relevant
regulatory restraints which managers must understand and abide
by in order to avoid severe corporate and personal liabilities.
BUS 605 Marketing Management (3 credits)
Emphasis is placed on various issues that will be faced by
a marketing firm, such as an understanding of consumer decision-making
processes, marketing structure and competition, marketing information
and research related to the marketing of goods and services. Liberal
use is made of samples from the business.
BUS608 Quantitative Methods ( 3 credits) world.
This course introduces the basic concepts and methods of operational
research, focusing on methods of decision analysis, both in certain
and uncertain environments. Quantitative tools for optimization
are also introduced. Students are exposed to the technique of
linear programming (LP). Emphasis is placed on LP formulation
and interpretation of LP solutions attained through computer-based
programs in managerial terms. Project management concepts and
techniques like PERT/CPM are introduced.
BUS 613 Management Information Systems (3 credits)
In today's corporations every executive must be familiar with
the strategic issues surrounding information systems management.
The course is intended to communicate the relevant issues in effectively
managing the contemporary information technology and information
service activities. Strategic organizational planning needs to
include managing the information technology resources. This course
will review and survey the technology and discuss the management
of information technology. The course is designed to help present
and future managers prepare their organizations for better information
services management.
BUS 652 Total Quality Management (3 credits)
This course views Total Quality as composed of two related
systems: the management system, and the technical system. The
management system is concerned with planning to meet customer's
needs, organizing resources, arranging for continuous improvement,
and facilitating employee involvement. The technical system focuses
on methods by which quality can be implemented in the management
system of an organization. These principles of TQM will be contrasted
with the traditional management practices and the critical role
of leadership and strategic planning in a quality system will
be highlighted.
BUS 653 Organizational Behavior (3 credits)
This course applies knowledge of human behavior and organizational
designs to enhance managerial effectiveness. Part I of the course
focuses on managing interpersonal relationships and group dynamics.
Part II emphasizes issues like organizational processes and designs,
environmental influence on designs, managing change, organizational
development, and measuring organizational effectiveness.
BUS 612 Applied Business Statistics (3 credits)
Application of statistical methodology to business administration
with particular emphasis on: probability, sampling, hypothesis
testing, the normal curve, fundamentals of experimental design,
measures of location and dispersion, non-parametric methods, tabular
and graphic approaches.
BUS 637 Advertising & Sales Promotion (4 credits)
Introduction, The roles of advertising, the importance of
advertising, advertising and the marketing mix, the place of advertising
of the marketing processes. The advertising spiral and brand planning
the pioneering stage, the competitive stage, the retentive stage,
the advertising spiral. The advertising agency, media services
and other services. How agencies develop, agency network, other
advertising services, The advertiser's marketing/advertising operation.
Marketing services system, setting the budget, the changing marketing
environment, selection an agency. Basic media strategy. Media
planning, media research, media buying, media characteristics,
the components of the media plan , using television, using radio,
using newspapers, using magazines, out of home advertising, direct
response and direct mail advertising. Sales promotion. Promotion
and advertising, forms of sales promotion, point of purchase advertising,
sweepstakes and contests, coupons sampling, deals cooperative
advertising, trade shows and exhibits, directories and yellow
pages Research and advertising. What kind of research is needed,
research department and account planning, the research environment,
the research steps in advertising. The total concept. The creative
team, the idea, visualizing the idea, the layout. Creating the
copy. The nature and use of appeals, great advertising elements,
structure of and advertisement, copy style, the creative work
plan, Different types of commercials Changing retail environment,
differences between national and retail advertising, types of
retail advertising, the retail advertising. Legal and other restraints
on advertising economic and social effects of advertising interdependence
of advertising and promotion purchase cycle, sampling, target
audience action objectives, six steps effects sequence buyer response
sequence.
BUS638 Marketing Research (4 credits)
Introduction to the marketing research. The role of marketing
research in marketing management, marketing research defined,
basic and applied research, history of marketing research, the
practice of marketing research, the marketing research process,
the decision to undertake research. Research design and data sources.
Types of research, research design, data sources, secondary data,
sources of secondary data. The data collection process. The measurement
process, attitude measurement, data collection methods, designing
data collection forms. Sampling plan and data collection. The
basics of sampling, simple random sampling and sample size, field
operations, Data analysis and reporting research findings. Data
processing, unvariate data analysis, bivariate data analysis,
multivariate data analysis, factor analysis, cluster analysis,
analysis of variance, analysis of covariance. Reporting research
findings. Written report guidelines, report format, presentation
of data. Application of marketing research. Demand measurement
and forecasting, product research and test marketing, advertising
research, distribution and pricing research.
BUS 635 International Marketing (4credits)
Development and application of marketing principles and techniques
in the international business environment. Identification of international
marketing opportunities, the impact of varying cultural, economic,
legal, and political environments on marketing strategy; technical
and financial features; determinants and principles of foreign
marketing policy as they relate to domestic marketing practices.
BUS 636 International Finance (4 credits)
Study of various trade finance/ international banking services
and government credit incentive programs available to companies.
Particular emphasis is on financing of exports and imports, movements
of funds, payment mechanisms and foreign exchange. This course
compares trade and finance principles in the U.S. domestic sector
to those in other markets.
BUS 640 Investments Analysis (4 Credits)
This course focuses on investment analysis and management of fixed
income securities as well as stock portfolios. It combines theoretical
and practical aspects of investment. Topics include technical
and fundamental analysis of stocks, portfolio theory, stochastic
dominance, portfolio performance evaluation, options, futures,
and bond portfolio management.
BUS641 Financial Analysis (4 Credits)
This is a foundation course in finance designed to develop the
ability to use basic tools of analysis required by financial managers.
Topics include the concept of the time value of money, stock and
bond valuation methods, capital budgeting, funds flow analysis,
ratio and performance analysis, and management of working capital.
BUS 620 Human Resource Appraisal & Reward Strategies (4 Credits)
Strategic and ethical considerations in appraising and rewarding
people at work. Exploration of various appraisal and compensation
systems. Examination of legal and other environmental factors
influencing factors appraisal and compensation activities.
BUS 621 Human Relations & Values (4 Credits)
Develops an understanding of oneself and others as individual
and as members of working groups. Knowledge and skills emphasized
include group dynamics and self awareness, the impact of the self
on others, free expression and better listening, and barriers
to group participation.
BUS 622 International Human Resource Management (4 Credits)
Examines global issues in managing human resources, including
cultural, legal and local market pressures on HRM functions Compares
domestic operations with the complexities of managing an international
work force.
BUS 630 Advance Human Resource Management (4 credits)
This course offers a broad, comprehensive review of strategic
human resources management from the perspective of the manager/
supervisor as contrasted with the practicing specialist. Strategic
corporate planning of capital human resources and advancement
in organizational frame work.
BUS 631 Organization Development and Management (4 credits)
Current theories, research findings, and issues pertaining to
organization development and human behavior, consequences of various
management styles, organization designs, and needs of organization
members; theories for developing effective motivational climates.
BUS 632 International Management (4 credits)
Integrated approach to common challenges of global competitiveness.
Roles and relationships to businesses and governments and their
ideological assumptions. Managing a firm's comparative advantages
and disadvantages in international trade and competition.
